PRESS RELEASE:

Snowboard Magazine awards Jones Snowboards, The Flagship, a Platinum Pick for excellence in design.

“If you were going to trust anybody to design snowboarding’s premier big mountain snowboard, Jeremy Jones would be the wise pick.  The Flagship is snowboarding’s response to the most critical riding on the planet.  Using Magna-Traction, directional rocker and camber under foot, this board is more of a weapon than anything else.  It’s a weapon that’s going to keep you alive when others are bound to fail.  Designed with a longer-radius sidecut and shortened running length, the Flagship comes without a speed limit yet still manhandles turns in tight situations.

If you like getting booted off the local ski hill for going too fast or better yet, riding lines nowhere near a lift, this board is it.”

-Nate Deschenes, SNOWBOARD MAGAZINE.

Here’s a good look at the three bump, “Mellow” Magna-Traction.  It is three drawn out bumps, one bump between the feet and one at each foot.  It makes for a subtle but effective edge bite that you will only feel when the snow gets really hard and you are about to fall on your ass.

All the graphics are burned into the wood.  There is not a drop of ink on this snowboard.

The Flagship will be available in five sizes: 158, 161, 163W, 164, 168W.

Get the full low down here.

All product shots taken by Greg Martin

Father snowboarding goes by the name Celime. I met him two years ago in Turkey. (Read Post) Celime has been riding longer then anyone else in the world. He is a goofy footer. He has a certain sparkle in his eyes and content demeanor that can only be achieved from a life well spent in the mountains. He is a happy and peaceful man who has found his fountain of youth, riding everyday. He does not move like a seventy year old man, he is agile, and graceful.  I did a sit down interview with him and although we had a interpreter much was lost in translation.  Now I have a precise translation of the interview and his words pack even more meaning then I realized at the time.

“It started 400 years ago. When I say 400 years ago, its according to the statements of our grandfathers. The grandfather tells his grandson who tells his own son. Nothing else was left from our grandfathers, except riding.

I am approximately 70 years old. And now it’s my son Halim who keeps it going.

I have been riding with this board since 1946. And before this it was our ancestors.

I learnt it from my father, it’s him who showed me.

We find wooden boards and nail them together and attach a cord to the front. You rest your foot here and the other foot here, you take the cord, you place the stick at the back And of course you will fall a few times before you master it. If you get the right position, you cannot fall. Once you learn, you’re like a pilot, you fly.

There was no café at the time when our grandfathers lived. It was a game, leisure. They were so closely bound with each other, that if one yelled, all of them gathered to go riding. We had no other toy, and that’s how it remained a tradition, and because with the friends we could stay connected and that’s why the story is repeated generation after generation.

That’s what our fathers taught us. It’s bee passed down from fathers to sons for 400 years. And it will go on like this. Life goes on.

If I am not riding, I get sick and even lose my appetite. I’ll go up and down, up and down

Without it, my body is sick. I haven’t “Lazboarding,” I feel bad. It’s a necessity, I can’t live with out it. But I will continue “Lazboaridng” until my last day. It was the same for our grandfathers.”

-Celime

Photo Ritzer.  He is 70 years old and has been riding almost daily for 62 years and it shows. Dropping in on our first run his years of experience shows as he stands tall and proud and effortlessly makes his way down the rolling fields of powder while I try and hang on.

Photo Ritzer.  He has been riding almost daily for 62. Dropping in on our first run his years of experience shows as he stands tall and proud and effortlessly makes his way down the rolling fields of powder while I try and hang on.

Las Boarding lives on. Travis Rice gets set to go back in time.  Tom Burt opts for the next best thing..the Noboard.  We were blown away at how well it worked in AK and it quickly became the tool of choice for the mellower lines.

PRESS RELEASE, Squaw Valley USA, Professional Big-Mountain Snowboarder Jeremy Jones is proud to announce his latest contribution to the world of snowboarding – Jones Snowboards.

Based in Squaw Valley, CA, Jones Snowboards is the product of Jones’s desire to develop a line of snowboards catering specifically to freeriders.

Drawing on over 25 years in the snowboard industry and the peer proven talent that won him Snowboarder Magazine’s Big Mountain Rider of the Year Award an unprecedented eight times, Jones will combine his passion for freeriding with his vast research and design experience to deliver authentic products that far exceed today’s standards of freeride snowboards.

“I have started Jones Snowboards to develop the highest performance all-mountain snowboards on the market,” says Jones. “Freeride boards that reflect everything I’ve learned both on the snow and in the factory. Every snowboard we produce will be born of my passion and our designs will mirror the performance demands of my riding matched with the environmental demands of my conscience.”

The 125-year-old, family owned Swiss manufacturer Nidecker was chosen to engineer and manufacture Jones Snowboards because of their long-standing reputation as one of the most innovative and technologically advanced snowboard producers in the world.

“Jeremy’s talents have always inspired us here at Nidecker,“ says Henry Nidecker, company president. “We are excited to collaborate with him on this new project and offer Jones Snowboards both the award-winning technologies and the commitment to quality that we’re well known for after 25 years of building boards.”

With prototypes already in production, Jones Snowboards will make their first appearance at SIA and ISPO 2010. Expect worldwide distribution for the 2010-2011 winter season.

Contact: Info@jonessnowboards.com; www.jonessnowboards.com

With the first snow, comes the first swell of the year.  Over 20 guys surfed the lake yesterday.

It will take a lot more of this…..

….before I can do this.

Photo: Jason Mac from the Freeride World Tour Comp at Squaw Valley 2009.